Tired of walking out of hair salons, frustrated that the stylists “cut it too short” or “dyed it the wrong color?” It’s time to say goodbye to salon mishaps and split ends and say hello to the extensive, personalized treatment at Riccardo Maggiore Salon! After a decade of grooming J. Lo, Katie Couric and Naomi Campbell in his Fifth Avenue location, high-profile hairdresser and Vidal Sassoon protégé Riccardo Maggiore relocated to a 5,000 square-foot Tuscan-style studio above bustling Lexington Avenue. And following closely at his heels, came his dedicated conglomerate of acclaimed hair stylists and estheticians in addition to an ever-expanding laundry-list of A-list celebrity clientele.

Today’s scoop gets you $100 worth of credit good towards any hair service or treatment sold for $50 at Riccardo Maggiore Salon. That’s 50% off! Centrally based in midtown, Riccardo Maggiore salon offers a plethora of hair treatments that specifically fit your hair type, face shape and even personality – ranging from Japanese thermal relaxer, Brazilian keratin treatments, hair extensions, hair cuts, color corrections, and more!

The tendency to overdo heat-styling in the winter leaves your hair looking flat, dull and lifeless; Blustery, dry January weather strips your hair of its inherent oils and the nourishing moisture it requires to stay smooth and silky. The remedy? Treat yourself to healthier, happier hair and rejuvenate your locks at Riccardo Maggiore Salon! Here’s your chance to escape from the bustling city streets and step into an Eden of hair-services. Hair-care professionals stress that flyaways and frizzies occur due to damaged cuticles that cause the cortex to fray, and can only be ameliorated by nourishment— thus, come deep condition and repair your broken strands with Barex shock treatment. This pro-vitamin formula is specifically designed to jolt damaged hair back to life, and even ends with a soothing head massage to truly revitalize you and your parched ends!

For those die-hard Sex and The City fans, this 5,000-square-foot studio was actually featured in the film! Also, the floor-to-ceiling windows enable the salon to be flooded with natural light so that colorists can ensure the most natural-looking hues are truly achieved. The salon solely features Riccardo Maggiore’s exclusive line of hair care products based on botanical extracts, and prides itself in its regal treatment towards its clients— not only greeting them with cappuccinos or iced teas when they step into the wood-accented, Tuscan-style studio, but also providing a thorough customer assessment. Here, stylists spend time with each client to ascertain each person’s “look” (whether trendy, conservative, edgy, sophisticated) and how to enhance their natural attributes with a new hairstyle. In this respect, Maggiore claims: “We start by looking at clients’ natural attributes, and create a style that brings out the best in the individual. We look at how they really live, and then create a beauty regimen that works within those boundaries.”

Buzz Around Town

“If you’ve ever visited one of the city’s many factory-like hair salons, chances are you’ve learned that top dollar doesn’t necessarily guarantee top service. Avoid the overpriced conveyer-belt treatment by stepping into the Riccardo Maggiore Salon, an orchid filled, 5,000-square-foot space where each client receives an extensive consultation followed by a painstakingly personalized cut or color. Milanese coiffeur Maggiore -whose resume includes stints on the runway styling for Missoni and Armani-also offers waxing, facials and nail care services with the same abundance of personal attention. “Everybody wants to feel special, he says… here we take the time to do things right.” -Time Out New York

“My colorist Lana started working there about a year ago and I followed her to this salon. She and I both are happier. I think the salon is filled with positive energy; it is bright with huge windows, overlooking Lexington from high above, and always has freshly brewed coffee. I couldn’t be happier with Lana. She is very consistent; gives me the same shade of blond highlights every time and takes her time. She also has extremely good memory and recalls every detail I tell her about myself, a huge bonus.” – Fund S, Yelp

“I made an appointment to see Riccardo and have a color correction and a haircut because I desperately needed a makeover. I decided to go there after reading so many great reviews and when I saw that Sex and the City was filmed there. I was not disappointed. Riccardo is an Italian hair genius. I went in looking boring and frizzy. I left looking like a cover girl. I got so many compliments. Now many of my friends are calling to make appointments. I just went back today and got a Brazilian Keratin Treatment… If you are thinking of getting any kind of straightening or color correction call Riccardo first. He’s amazing.” – Elena M, Yelp